It’s the eternal dream – turning everyday Tweets into pounds and pence. Well, Kogi, a little known barbeque company in the States may have the answer. Basically they’ve got BBQ juggernauts chugging around selling fancy tacos to hungry pedestrians. The big trouble is that they only have two vehicles and no one quite knows where they’re going to pop up next.
The answer? Tweet people of course!
It’s turned them into an overnight mini food cult sensation. There’s all the thrill of the chase – where will they pop up next – as well as the secret insider thrill of being the first to know that today’s special is spicy pickled cabbage!
One might say that it’s the perfect marriage of fleeting disposable messaging with fleeting disposable food. The company is also small enough to come across as a nice cottage industry rather than 'a big nasty global company getting in on this nice parochial social media thing’. It’s all very reminiscent of the early days of rave – when one little text would have a thousand students heading for the nearest warehouse or field.
In fact, I’ve just logged on to find that Kogi have taken the concept one stage further – with a tie-up with the Bone Marrow Registry. You pop along and get a free bite to eat in return for a little talk about signing-up to the register.
Could any company pull off a similar trick over here though? Innocent? McDonalds? Wall’s? Starbucks?
www. kogibbq.com/
http://twitter.com/kogibbq
