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It’s true. According to Visible Measures, the unexpected star of Britain’s Got Talent has received 47.7 million online views and 125,000+ comments. This trounces views of the Bush vs Shoes incident (33.2m views), Tina Fey’s impression of Sarah Palin (34.2m) and Obama’s victory night speech (18.5m).  What’s it all mean for the future of light entertainment? For a start, it’s further evidence of our insatiable appetite for the plucky underdog – John Sergeant, Paul Potts et al. It probably also points to our desire for a new shared visual experience. After all, very few of us watch the same TV programme at the same time these days  - it’s all Sky+ and iPlayer. Nowadays isn’t it all about gathering round a colleague’s computer and reliving the same clip together? It’s the modern day equivalent of sitting in front of the wireless – collectively enjoying a piece of entertainment and then critiquing as a group. Of course, it might just mean that we’re a bunch of shameless voyeurs with too much time on our hands!

All Comments

  April 21, 2009

It's an interesting social observation, but while I'm sure she will have a career (and if wise make a shed load), this will all end very quickly.

The vast majority of hits will be by morons fascinated by their simplistic facination at their own suprise of realising that a minging hairy bird can sing.

Once the fascination dies down I'm sure only the reasonable amonsgt us will continue to wish her well, while the rest of society gets back to focussing on just the mingingness

  April 21, 2009

It's not just her mingingness Ian, it's the fact she's super ordinary, just like Potts, you cynical evil mudslinger.

  April 21, 2009

This is not about shared experience, it's about recommended experience.<p>

Susan Boyle is a word of mouth viral. 10 million people watched her, and were so stunned by what they saw that they told lots of other people to see it too.<p>

John is right. The fact that someone so ordinary could make such waves is a sign that we are collectively sick to the back teeth of polished, manufactured mass-marketed acts. Even a hint of genuineness in the right place at the right time results in mass hysteria as we epiphanise over something that hasn't been altered, airbrushed or creatively sodomised by 16 marketing executives.

  April 21, 2009

Perhaps they can prolong their 15 minutes with a Three Tenors style stint at the Albert Hall?

Sergeant, Potts and Boyle on the same night? I'll be first in line for tickets!

  April 21, 2009

I agree with all points, and being sick of most (trying) to be poslished reality TV people is my favourite pastime.  But it will still end quickly, ask that Pol Potts bloke, am sure he has a career but everyone got bored quite quickly.  I'm just saying the same will happen to the Boyle.

  April 21, 2009

The truth is that you can't maintain that balancing act of being ordinary and famous at the same time. The minute the album is released you're no longer ordinary Joe from Stockton-on-Tees. The evil hand of Mr PR has touched you and the public drop you like a hot potato.

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