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DigiTALK

March 2009 - Posts

Should we just let them die?

Newspapers, that is. Print costs are soaring, ad revenue is plummeting and readers are getting it for free online. The end has oft been heralded but this time it could be for real. In fact, we’ve already seen several go under Stateside and even more are struggling. Even our own Independent is mooting a shift online. Is it a bad thing? Isn’t it simply the natural shift from one medium to another? Obviously the real problem is keeping the generation of quality news content profitable – with a sustainable advertising model. Oh, and making sure there’s still somewhere for me to get my next free CD/DVD! The web moves at such a pace too. Isn’t there something reassuring about the calm, considered and well crafted writing of a broadsheet journalist versus the bang-it-out-quick-alism of a web hack?

Posted Mar 26 2009, 09:11 AM by Mark Tomkins, TDA with 1 comment(s)

Have you got a behaviour problem?

You soon could have. That’s because the Internet Advertising Bureau has just put together a ‘best practice’ code on how you go about it. The three main tenets for behavioural advertising are consent i.e. you’ve got to give people a chance to opt out/in; education i.e. you’ve got to tell people how you’re going to use their data; notice i.e. tell people that you’re going to use it for a specific purpose.Is it going too far or not far enough? The key point of conjecture is that the companies that ‘cold ping’ you don’t actually have any of your personal data. It’s all down to that pesky cookie code on your hard drive. So, in effect, it is you and it isn’t you. It’s hardly the same as cold calling though. Indeed, if you head onto the Internet shouldn’t you expect it? Isn’t it all in the spirit of the web? Isn’t it great that companies are hunting you down to bring you thoroughly relevant offers and deals?

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