Digital Is What Digital Does

re: Digital Is What Digital Does

Ally (digital marketing @ swamp) — Thu, 08 Jan 2009 22:10:09 GMT

I agree.

It wasn't so long ago... that everyone called it 'new media'...

Ally

re: Digital Is What Digital Does

Mackenziehead — Fri, 04 Jul 2008 09:11:34 GMT

Think the shift is inevitable, but it seems that this debate (like lots of others) puts medium before message. This can be dangerous as there are fewer and fewer genuinely engaging communication ideas around. Whichever way you look at it, the vast majority of all marketing messages are unwelcome intrusions. How many brands are actively desired by consumers? And how many of these are within reach of self-same consumers? Answer is not many, so most digital (or non-digital) messaging is to a greater or lesser extent not really welcomed. In this context message becomes more important than medium.

re: Digital Is What Digital Does

Alastair Duncan — Thu, 03 Jul 2008 11:05:47 GMT

'Digital media' has become a catch-all term that needs a little unpicking. Who remembers the line 'everything that can be digital will be' that we used to say ten years ago? It's happening though, and the media selling, planning and buying industry is gradually getting that. Increasingly though the internet is first media point of call for anyone sitting at a desk and the ipod is first media point of call for anyone in commuting mode. Perhaps we need to redefine 'appointment' advertising for this landscape.

re: Digital Is What Digital Does

Vic Davies — Wed, 02 Jul 2008 10:53:16 GMT

Digital is OTS with a built in response function. It's what people do. But as ever the key question is to know why they choose to do that and not something else. And people have been losing the paid news paper habit to TV and radio for years whcih is why editorially daily papers are about comment and entertainment and not about the news of the Battle of Waterloo, or the Titantic's fate.This has been speeded up by the use of digital , but its digital's ability to produce cheap give way papers like the Metro, that is challenging paid for papers on the 8.00 am on Metroland commuter train. The future however might be swiping the Oyster card and getting the Metro download that you plug in and play on the way in. Provding that by then that you still need to travel in everday.