Maybe not......but one of these years (soon) it will be and you should be ready! Media Week, reporting on the new IAB figures , headlined that mobile ad spend is up 99% in 12 months. Reasons are obviously cheaper, better handsets, cheaper data packages...
.......according to The Time's Media Analysis on Friday. Tell that to those savvy marketers who spent well over £2 billion last year and 57% of that on search marketing! Having a pop at Google too eh? And how exactly do you research your articles...
Mel Carson
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Member since: 03 Jun 2008
Last login: 20 Nov 2009
Total Posts: 323
