Maybe not......but one of these years (soon) it will be and you should be ready! Media Week, reporting on the new IAB figures , headlined that mobile ad spend is up 99% in 12 months. Reasons are obviously cheaper, better handsets, cheaper data packages...
I just got an email from the fabulous Guy Phillipson at the IAB which had a side bar that looked like this: You'd have to be a woolly mammoth buried under ten feet of ice for the past 10,000 years NOT to have heard of Twitter, Facebook, LinkedIn or...
I sit on the Internet Advertising Bureau's Search Council. Reps from Google, Yahoo and Microsoft plus a raft of agencies and industry notables meet every month to chew some digital cud, discuss the issues of the day, and come up with helpful resources...
Mel Carson
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Member since: 03 Jun 2008
Last login: 20 Nov 2009
Total Posts: 323
