I’ve always been pretty agnostic on Digitales, but as this is my 300th post, I’m sure Steve and Rich at Media Week will allow me to talk Bing! Ever since I joined Microsoft back in the summer of 2005, the advertisers and agencies I’ve talked to have loved...
A couple of weeks ago The Search Works asked me to kick off their client summit – The Search Sessions – at the fabulous Vinopolis by the river in London. Honoured as I was, I thought it both polite and in my interest to stay on for the rest of the day...
I’m off to Seattle tonight and then San Jose for the 10th Anniversary Search Engine Strategies conference on Sunday. Looking forward to catching up on all the latest news and views on the search industry at what is billed as the biggest search marketing...
James Caan , the new bloke in the Dragon's Den, has been giving away advice in the Sunday Times Business Section. In a series called Minimising Risk , he offers tips to businesses on how to analyse the market and be more imaginative when promoting...
Jon Beeston from Efficient Frontier has discovered the Google may be planning to offer advertisers a Cost-Per-Acquisition model to gain leads from people searching for financial products... On his blog Jon was wily enough to get some screenshots of what's...
There are two "summits" going on this week in London that you should consider attending... The eMetrics Marketing Optimisation Summit will be kicking off from 20-21st in Russell Square. If you enjoyed my posts from San Francisco then you'll...
Guy Phillipson from the Interactive Advertising Bureau does a really great job in showcasing some of the products and services available to marketers via "Search".... Sponsored by Latitude , I found this little gem by clicking on a banner (who'd...
Next week I'll be in Dublin for Search Marketing World 2008 . The inaugural conference last year was a great success. A short, sharp injection of searchification with a keynote from Danny Sullivan of Search Engine Land and tracks for the newbie and...
Andrew Tomkins is Yahoo's Chief Scientist. Here he talks to SearchEngineWatch's Kevin Newcomb about Where Search is Heading . He suggests helping users help themselves, by creating "levers" to help them indicate or confirm intent. Clever...
I'm at the Search Engine Strategies conference in New York right now. One chap I've met, Greg Niland, has written one of the best posts I've ever read on how a small, local business should think about marketing itself on the web. Check out...
Having moved on from Search Engine Strategies – Search gurus, Danny Sullivan and Chris Sherman have set up a suite of conferences aimed at the advanced search marketer. Third Door Media , though Search Marketing Expo , has run successful events...
I'm having a running dispute with my postman. He keeps shoving direct mail in my letterbox along with my mail. When I've asked him to stop he claims he can't and there's no way to stop it, so I post it back in the box at the end of my...
Gotta be careful here, but The Guardian reports that The Big G will end their agency subsidy at the end of 2008. Damian Burns, Head of Agency Relations at the media giant and someone who can drink Guinness prolifically, says there's been a "mixed...
Supporting advertisers through blogs and forums means I have to know what other people are blogging about, so I often get asked which online marketing blogs I read. The best source of SEM & SEO blogs has to be Lee Odden's BIGLIST - a well maintained...
Now I'm going to cheat here as, other than seeing Marissa Mayer - VP of Search Products at Google - do a keynote chat with Danny Sullivan, I missed the rest of the sessions because of meetings and briefings we were holding for customers. SEO Roundtable...
Mel Carson
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Member since: 03 Jun 2008
Last login: 08 Nov 2009
Total Posts: 321