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Jon Beeston from Efficient Frontier has discovered the Google may be planning to offer advertisers a Cost-Per-Acquisition model to gain leads from people searching for financial products... On his blog Jon was wily enough to get some screenshots of what's...

 

Gotta be careful here, but The Guardian reports that The Big G will end their agency subsidy at the end of 2008. Damian Burns, Head of Agency Relations at the media giant and someone who can drink Guinness prolifically, says there's been a "mixed...

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DigiTales Blog - Mel Carson
Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...

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DigiTales Blog - Mel Carson

Member since: 03 Jun 2008

Last login: 20 Nov 2009

Total Posts: 323

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