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Finally got around to reading Malcolm Gladwell's The Tipping Point , and what a fascinating read it is, especially if you apply the theories and models to this "advanced" internet age (it was written in 2000.) One passage really stood out...

Posted Oct 09 2007, 09:46 AM by Mel Carson with | with 2 comment(s)
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DigiTales Blog - Mel Carson
Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...

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