I spotted this guy in Victoria Station a few weeks back and just found the photo on my phone. I think he was promoting IKEA with a TV monitor on his back and front.
Got me thinking that although some of us promote brands through exposing logos on our trainers, T-Shirts, or handbags, would it be beyond the realms of reality for brands to pay advocates to wear full ads in the form of video screens or messages when out on the town?
OK, it might be a bit whacky but what if you were really into a particular sport or gadget or shampoo, if the brand knew you had a lot of friends and were in contact with their target audience, if there was a way to surreptitiously "brand" you a bit more in exchange for a year's supply would you go for it?
Shall I "get me coat"?
