DigiTales Blog - Mel Carson

Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...

Now it’s not like me to rant. I’ve spent a lot of time training my brain to see the glass half full. Often I think us Brits love to hone in on the negative instead of seeing the positive glory of the other 95% of whatever it is we're critiquing.

 

But...........!

 

What the hell is going on with hotels and internet access!!??

 

Now I travel a lot. I just counted my North American stamps in my passport and at the end of this month I’ll be making my 30th trip there in past four and a half years.

 

I’ve just got back from covering the Travel Convention 2009 in Barcelona, and will no doubt have a few more EU trips over the next few months as they arise.

 

My question is: Where do hotels get off charging such exorbitant prices for shoddy bandwidth and why don’t they provide decent, reasonably priced access at conferences where they are making a ton of cash from the conference delegates and just need to flick a switch to make everyone happy?

 

To break it down, in-room access needs to change. I’m not saying make it free (or maybe I am) but I was charged $17 per DAY in a hotels in NY last month. We were working on covering AdWeek 2009 and there were a lot of videos we had to preview and write posts about. We couldn’t see any of the videos. I called the hotels internet support team and was told, “we don’t give our guests adequate bandwidth to watch video, just enough to do regular stuff on the web!”

 

How 1980’s?!!! The last time I looked video was one of the fastest growing content areas on the web, so how is that not regular!?

 

The hotel I was in in Barcelona said the wi-fi was free in the lobby but if I wanted to work in my room I had to pay for it!

 

The prices are ridiculous. A quick scan of BB prices in the UK show for about a tenner a month you can get 20MB speeds, and some with unlimited downloads. So why are hotels still trying to fleece us?

 

Downstairs in the conference rooms, at a lot of events for some reason the main hall won’t have access. “Oh we didn’t pay for that,” say the conference organisers, “the hotel wanted to charge us extra so we just took it in the foyer and speaker room!”

 

That’s a double-whammy there because I and hundreds of others like to work, blog and tweet live from conferences and if we don’t have access it reflects badly on the hotel and the conference. You might have a dozen or so people there who can be promoting your event for you, but you're tying one hand behind their back from the off!

 

I’d love to know why there is this disparity between what the rest of the world expects and what hotels and conference centres are willing to deliver. Is it the hotels trying to make some extra cash? Or are they being fleeced by who every provides them with their internet pipe?

 

Answers on a postcard as that’ll probably be faster!

 

All Comments

  October 9, 2009

Mel I sympathise. You're caught in a web. The providers can charge over the top & the hotels have you as a captive audience. Even with the explosion of mobile telephony, hotels still charge ridiculous rates for a simple  telephone call.

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  October 12, 2009

'How 1980s' as you say!  I agree Mel - it's yet another example of consumer behaviour accelerating ahead of commercial behaviour. So many companies today are still operating business models based on what are now out of date consumer insights.

It’s not just the leisure industry this applies to. I left the entertainment industry to become a trends consultant

10 years ago because I believed that's exactly what it was doing. And many companies in the advertising, print publishing, automotive and personal technology industries are still doing so now.

The world has changed so much in the last 20 years that there are now few audiences whose attitudes and/or behaviours have not changed too. No industry today can afford to run marketing campaigns based on what their consumers ‘have always done’, ignoring the huge technological and socio-economic shifts that have taken place over the last two decades. And anyone who has been doing so really needs to re-assess their audiences’ needs fast.  

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  October 13, 2009

I think the main misunderstanding here is that getting connected to the internet in a hotel cannot be compared to standard consumer access.  Hotels aim to provide a network with enough bandwidth and features to deal with increasingly large numbers of guests accessing increasingly bandwidth-heavy applications.  Whilst many choose to invest in data lines which would ordinarily provide ample bandwidth for all users to enjoy decent speeds, just a handful of people streaming video over that line can have a massive impact and connectivity can become frustratingly slow.   Some hotels have decided to limit the amount of bandwidth any one individual or any particular conference or event may use, so as not to negatively impact their other guests, but this is still not commonplace.  

However, speed is not the only issue, and hotel connectivity offers users far more than they might get from a standard consumer package. Data protection is a major concern, and hotels invest in a range of ways to protect users’ data from security threats from within the building as well as from outside.  The amount of protection varies, but can include a sophisticated network structure with 24/7 monitoring, Spam filtering, WPA access and VPN compatibility.  24/7 multi-lingual telephone support is another service offered as part of a hotel’s internet offering, which again is over and above what might be included in a consumer package.

Most hotels are not internet experts so rely on 3rd parties to provide and maintain their guest-facing network and these costs need to be passed on the users.  I am not suggesting that hotel internet access doesn’t need to improve, but wish to point out that much is going on behind the scenes to deliver decent services now and in the future.

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