Well it’s 3 days in and I’m about to hit some cocktails. Not so hard they fall over, but hard enough so they carry me through tomorrow.
Covering Cannes was a walk in the park compare to here. There are 3 conferences going on at the same time and we have people scattered around 5 or 6 locations around the city.
All our coverage is on our AdWeek NY site, and it ain’t all about Microsoft you’ll be glad to hear, as will Steve Barrett no doubt as I wouldn’t want to hijack this blog for that!
Among them are my thoughts on Ashton Kutcher’s appearance at IAB MIXX which includes some piccys too and an interview with Mark Cuban, the outspoken owner of the Dallas Mavericks.
Like Cannes, the buzz is all about digital. This time, a few months on though, when it comes to social media, it’s about how can we measure it’s impact more effectively because it’s here to stay!
We launched a new proof-of-concept social media monitoring tool at the show, part of many ideas our teams are thrashing around. It’s codenamed LookingGlass.
People genuinely thought it was exciting because the idea is to enable advertisers and agencies to layer other forms of data on top of it API-wise.
I must stress it’s not even in beta yet, we’re just thrashing through the ideas - more here.
Other than that, I can tell you advertising folks over here in NY are much better dressed than we are in London. Better dressed as in they wear suits all the time. No open collars. You can tell a creative when he walks in because he’s got jeans on!
But the money guys, well they must spend a lot of time & moola on 5th Avenue put it that way!
