Well my attempt to write at least two posts a week have gone a bit to pot recently!
It’s mainly because of the hectic run up to AdWeek in NY where we’re sponsoring, blogging, Tweeting and video interviewing the advertising world and his wife.
Yesterday I was speaking about social media at an internal meeting and was lucky enough to hear para-olympian Giles Long talk about his triumph over adversity and win at the Olympic Games and subsequent fainting fit at Buckningham Palace when he met the Queen. It was the heat he said....:-)
Last night was the IAB UK search debate. I was debating with Andrew Girdwood from Bigmouthmedia that “universal” search results, i.e. videos, images, news, shopping reviews. We technically lost as most folks thought (short-sightedly in my opinion) that “regular” search results or the 10 blue links were more important because that’s what they were optimising for right now.
Jack Wallington from the IAB did agree that there was a little confusion around the actual scope of the debate but it was all very good humoured and great fun!
Now I’m packing for a week in the Big Apple. Do keep an eye on our coverage, tweets and wotnot as I try to keep an eye on my waistline!
