DigiTales Blog - Mel Carson

Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...


 

I got caught short at christening in Cambridge on the bank holiday so stumbled into a pub to do my business and have a swift half by way of replenishment!


 
In the loo was a very cool advertising vehicle I'd never seen before. A mirror which flashed up different ads as you washed your hands.

 

It kept me rapt for more time than I'd usually spend in a gent's toilet believe me.


 
Trouble was, I couldn't figure out what company owns the technology. Someone had nicked the sticker off it with the web address! :-(

 

 

All Comments

  September 10, 2009

Its  company called ad direct they specialise in this medium. is really effective, but the horror movie ad's are a little scary when looking in the mirror

www.addirect-site.co.uk

  September 12, 2009

Good technique , I think who ever comes to pub they will stay min of a at least 30  mins so there is a chance to see the mirror ads.......Probability will be high..

Kiran

www.adsglobe.com/services

  November 24, 2009

They are a very cool new medium.

You can vary the distance from the viewer to when the image flashes up and  the size of the image, you can have mulitple images. It also also possible to have an image shown and when you get close to the mirror the image fades out to become just a mirror, instead of mirror to image.

Lots of possible combos to have fun with!!

We can supply the mirrors and custom images in all shapes and sizes.

info@dpilimited.com

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