When in Cannes for the International Advertising Festival I was lucky enough to get a few minutes with MaryLee Sachs who is Director of Worldwide Marketing Communications Practice at Hill & Knowlton and Chairman of Hill & Knowlton USA.
In this video she talks about how social media is changing the face of the PR, what brands should do and not do when engaging in the medium, and tells us what it means for PR to finally be recognised after 56 years of the festival!
PS: It was H&K that kindly set up the Biz Stone Interview - Thanks to Niall!
