Last week the guys at HubSpot released a compelling report into the state of the Twittersphere!
The facts?
• 79.79% failed to provide a homepage URL
• 75.86% of users have not entered a bio in their profile
• 68.68% have not specified a location
• 55.50% are not following anyone
• 54.88% have never tweeted
• 52.71% have no followers
Fascinating stuff! I’ve been using Twitter for a while now for communication and information/news gathering and, as a marketer, find it bizarre that people are not using the settings link to provide the right kind of information to potential followers.
So here are 5 quick tips!
• Stick a photo or image up! If people see the brown square of doom the chances of you getting anyone to follow you back are….well…..doomed. You wouldn’t walk into a pub with a paper bag on your head so don’t do it on Twitter. If you’re shy then put a picture up of your dog or something that relates to your personality or what you’re going to Tweet about!
• Enter some kind of URL. If you don’t have a website or blog, use a LinkedIn profile or Facebook username, something that gives added credence to who you are and gives followers more to go on to make an informed choice as to whether to follow you or not.
• Where are you? I love seeing new followers from different places around the world. Twitter is a community made up of all sorts and geographic locations add come colour to the mix.
• Don’t end up following loads more people than follow you! It looks like you’ve not got any friends and are using Twitter to boost your self-esteem. It’s not about that and there are plenty of books on Amazon for help with your insecurities!
• For gawd’s sake TWEET! Even if you’re boring and have nothing to say express your feelings now and again. Seeing someone’s not Tweeted for a while is a turn off. It’s like those company “about us” pages that have not updated their PR for 18 months. Why would you take them seriously?!
Feel free to add yours below.....
