DigiTales Blog - Mel Carson

Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...

On my way to the station the other morning I spotted this sign:

 


 

Initially I was confused!

 

From the name of the company - Cards In The Window – I thought the idea was homeowners would get paid for sticking adverts on their double-glazing in an effort to catch the attention of passersby.

 

Genius I thought!

 

A company has been born out of these tough economic times that will pay hard up mortgage-payers for carrying advertising in their windows. Then I pondered, what about TV screens? Why not carry TV ads? It’d bring a whole new meaning to the phrase “neighbourhood watch!”

 

Alas no!

 

My advertising imagination had got the better of me.

 

Cards In The Window is like a local, newsagent-themed self-serve ad site catering for SW London, which lets you place a free ad for something you’re selling or a service you’re touting.

 

The different cards you can use are quite fun and design and functionality is very good.

 

On reflection, I’m glad it didn’t turn out to be what I had imagined but it does go to show what this business can do to your brain sometimes!

 

I'm looking forward to the Bank Holiday weekend!

 

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