On my way to the station the other morning I spotted this sign:

Initially I was confused!
From the name of the company - Cards In The Window – I thought the idea was homeowners would get paid for sticking adverts on their double-glazing in an effort to catch the attention of passersby.
Genius I thought!
A company has been born out of these tough economic times that will pay hard up mortgage-payers for carrying advertising in their windows. Then I pondered, what about TV screens? Why not carry TV ads? It’d bring a whole new meaning to the phrase “neighbourhood watch!”
Alas no!
My advertising imagination had got the better of me.
Cards In The Window is like a local, newsagent-themed self-serve ad site catering for SW London, which lets you place a free ad for something you’re selling or a service you’re touting.
The different cards you can use are quite fun and design and functionality is very good.
On reflection, I’m glad it didn’t turn out to be what I had imagined but it does go to show what this business can do to your brain sometimes!
I'm looking forward to the Bank Holiday weekend!