DigiTales Blog - Mel Carson

Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...

Anyone who saw The Apprentice last night will be jangling two keywords around in their head today - Ben & Sandhurst :-)

 

I actually only caught the last 20 or so minutes but now know our friends at The Beeb and Surallan probably kept the bullish Belfast upstart Ben in the show because of his gargantuanly arrogant assumption that having a scholarship to Sandhurst was somehow a pre-requisite for being chosen as Surallan's apprentice, and because we can probably expect to hear more equally moronic statements from the young man in episodes to come!

 

In order to gauge if the nation's appetite for someone that cites Hugh Heffner as his most admired business figure was as meagre as mine, I turned to Twitter Search:

 

http://search.twitter.com/search?q=sandhurst

 

A selection of Tweets:

 

bendymixer: @gracedent His Sandhurst remarks were classic - he is def in show to annoy us!!

 

MarcusJIP: Feel tired today, it must be because of the Apprentice last night. The wrong person has been fired! Thank god he didn't go to Sandhurst?

 

hattiehattie: "I got a scholarship to Sandhurst!" Urgh, still can't believe the Apprentice result.

 

Caz81: Is still thinking about the injustice of last night - surey 'I was offered a scholarship to Sandhurst' Ben, should have gone?

 

Quaristice: @bec76 "I've also got a scholarship to Sandhurst if you're talking about leadership". Argh :/ Fire him first, then Debra

 

Just goes to show in this brave new world of real-time search, if you want a snapshot of the mood of the country, Twitter is your latest port of call!

 

 

 

 

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