DigiTales Blog - Mel Carson

Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...

I've been doing the Twitter thing for nearly a year now and I found such a huge benefit in connecting in real-time with people and stories that matter out there in the Twittersphere, that I encouraged our community team to do the same with the adCenterBlog.

 

Google joined in last week and so far have amassed a whopping 39k followers - very impressive I must say! And Yahoo! have been at it a while too.

 

Danny Sullivan at SearchEngineLand kindly wrote a post outlining the big list of search engines on Twitter, and hundreds more followers have coming flooding in!

 

So why do we do we Tweet?

 

- Twitter has become a great way to reach search engine marketers who are now using Twitter as part of their daily lives to keep up with the news and latest trends.

 

- We learn as much about our customers as they do from us - sometimes more - as we have the opportunity to engage and have full, and sometimes very frank, conversations in a real-time environment.

 

- Analytics providers, like the ones listed on Lee Odden's post, help us keep track of what subjects & conversations are most interesting to readers. No point in talking about something no one's interested in!

 

- Twitter Search is a great resource to get a quick and dirty snapshot of what people are saying about a particular topic.

 

- It's great fun and an exciting new channel to be experimenting with.

 

But it's not all work, work, work - I'm one of 9k followers of MICoach - a cricket coach called David Hinchliffe - some stats say he's the 4th most followed Tweeter in the UK!!!

 

With The Ashes coming up, I hope that Andrew Strauss and his boys are on a good calling plan in the West Indies, and are hanging on his every word!!!

 

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