DigiTales Blog - Mel Carson

Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...

While I was on hols the IAB published survey findings into which was the most unpopular bit of boardroom jargon.

 

By far the most irritating was found to be “blue sky thinking”!

 

The top 10 are featured below and I must admit I’d never heard number 5 and 10 which are truly, truly awful!

 


1. Blue sky thinking
2. Singing from the same hymn sheet
3. Thinking outside the box
4. Touching base
5. Run it up the flagpole and see who salutes
6. End to end solution
7. We must reach out
8. Evolution NOT revolution
9. All on the same page
10. Team work makes the dream work

 

After nearly 4 years at Microsoft I have picked a few bad habits, and now find myself always trying to find “synergies”, wondering what things “might look like”, trying to “add value” and “shooting from the hip!”

 

Working at Harrods many years ago, a director used to say: “Remember retail is detail and eye-level is buy-level!”

 

Gonna be sick.........

 

All Comments

  February 26, 2009

Never heard of evolution NOT revolution? Call yourself a Partridge fan?

Synergies is officially the worst word - it's utterly meaningless. Oh and I've found the word 'incrementality' creeping in to a couple of conversations as well.

  February 26, 2009

Yes I've noticed lots of buzz words creeping incrementaly into business conversations. I had heard of the evolution one - just not the team gaff - remember there is no I in team!

  March 5, 2009

Kevin: "Synergy" means "S"ave "Y"our E"nergy" (ie - I am firing you as a cost saving exercise). Beware of "synergy"!

Mel - retail IS actually detail; it is a cliche because it is true: a quick trip around a few supermarkets will show you how much you notice - ditto about eye-level. Its worth breaking such cliches into the business basics (something that expresses a truth very succinctly, and which actually helps) and what we used to term "w*nk speak" - which, if omitted from the sentence entirely, would not be missed...the "Team Work" one is a classic - pass the bucket!

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