DigiTales Blog - Mel Carson

Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...

Anyone see Big Chef Takes on Little Chef last night on Channel 4?

 

The roadside cafe and the Happy Eater chain were the height of gastronomic delight when I was a child, so seeing Heston Blumenthal try his hardest to revamp the menu and kick start a bit of life into the British standard was a funny and at times gripping show, although he was definitely taking the p*ss with some of the dishes like Lancashire Hotpot with sweetbreads and oysters!

 

Alas as with all these things, the firm and their “blue sky thinking”, “thinking outside the box” chief executive failed to get their website in order so when I went on during the show it had crashed!

 

Now the second part of the show is on tonight, so I hope they stick a few more 50ps in the meter and pump up the bandwidth because they have a great way of driving folks back into their restaurants here, and if people want to find their nearest branch or check out the new menu, then the web if the first place they’ll start.

 

All Comments

  January 20, 2009

It's a very good point, Mel. Research shows that the number of people who now have their laptop to hand while watching TV is on the up, not to mention those purely watching online and therefore only a click away from acting when prompted.

I wonder how well the BBC site is going to get on today for the inauguration of Obama? Given its in-office-hours timing it's surely going to put a strain on the service and perhaps be the most watched event online to date.

To comment on this post you have to be logged in
 
 

ADVERTISEMENT