DigiTales Blog - Mel Carson

Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...

It's been a long year, but a good one.

 

The economy may have taken a turn for the worst but, digitally speaking, our industry is proving its mettle and by all accounts we'll see growth in 2009.

 

Personally, I've had the best 12 months ever!

 

I ran the London Marathon and got engaged. I've travelled all over the world meeting fabulous people and learning loads from them.

 

Media is a very friendly industry. I see less and less schmoozing these days and more and more customer-focused accountability which can only be a good thing.

 

Social networks and media platforms have allowed us to connect and thrash out ideas like never before, and with the upturn coming in the next year (!?) we should see new ways to do business emerge, and new ways to show how that business was effective.

 

Thanks to everyone who's read DigiTales in 2008 and to all those who've contributed to all the vociferous debates and discussions.

 

There'll be much, much more in 2009 I can promise you!

 

Cheers and have a good one!

 

 

I'm in Seattle right now visiting the in-laws-to-be. There is a lot of snow on the ground and it's going to get worse................and yes those are icicles haning from the roof!

 

 

 

 

All Comments

  December 22, 2008

Yes, in hard times the advertising industry tends to do better. Invoices just may take a little longer to be paid!

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