Yesterday I got an amazing bargain! Looking for a digital SLR camera, I beat a sales guy in Jessops down and got it 10% cheaper than I could find it anywhere online, simply by walking into the shop and asking for a good deal.
The high street is booming with bargains - M&S is offering 20% off everything, Laura Ashley is knocking 25% off stock this weekend and I’m sure many more will follow.
Don’t forget the internet though!
Remember last year? The Telegraph reported that 3.5m of us would be shopping on Xmas day because of all the fabulous bargains.
Then the IMRG reported:
• 75.5% rise in online shopping
• £4.5B spent online in Jan 08
• 62% average growth in online shopping over 10 months to Jan 08
• 63% over the last 3 months was double the 25% it was in 2007
If Monday 1st December 2008 was the UK’s biggest online shopping day ever from a transactional point of view, are punters holding their nerve, waiting for retailers to slash prices even further before snapping up that long-desired item?
We maybe in the midst of an economic downturn but will consumers be able to resist such great deals?
What’s for certain is that keywords like “sales” will continue to be used by searchers foraging for bargains, so make sure you’re bidding on them and they’re in your ad copy and on your landing page if you're running PPC campaigns.
Last year, because the BBC and others reported retailers starting their online sales on Xmas day, that’s exactly what users typed into search engines!
In fact Hitwise reported the use of “sale” in search queries being up by 249%!
