Tesco with your Tosca, Kenco with your Kanye West or Germoline with your Genesis?
I’ve just signed up to Peter Gabriel’s music download project We7.com and am listening to all sorts of stuff for free, streaming it across the web to my laptop as I write.
The idea is to provide much of the content for free if users listen to an ad at the start of each track.
In an interview with The Guardian Gabriel says that adding an advertising model is "....a big hurdle. Twenty years ago, the thought of encouraging advertising with music would be like offering your daughter to the devil, but I think the reality is that people have got used to free music, and this is one of the few ways that musicians can still earn in a free music environment."
They’re offering targeted ads based on “information volunteered by users, with an average of two minutes of ads per hour of music.”
Now as hard as I tried I couldn’t find an ad to listen to, although I did find a karaoke version of Sledgehammer, so I couldn’t assess how irritating they are.
But what do you think? Could you endure 2 mins of messages for all those free vibes?
Is this the new stuff or is Gabriel just shaking the tree?
