Hoping someone can explain how product placement advertising works? What's the process and how much does it cost?
The reason why I ask is in preparation for filming Escape To The Country in a couple of weeks, my girlfriend and I have been told by the BBC not to wear any logos. When they filmed the pre-amble we weren't allowed to mention we worked for Microsoft and they were careful not to show which brand of laptop we had on the coffee table.
However, earlier this week on Jamie Oliver's Ministry of Food there were blatant plugs for Royal Mail, Morphy Richards, Apollo Travel and other named local companies.
Is it because it's ITV, would those companies have paid for that?
Just interested as I'm ignorant of such things but amazed at the diametrically opposed approaches by the channels.
