DigiTales Blog - Mel Carson

Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...

I'll be teaming up with Dixon Jones and the fabulous Tor Crockatt next week at the Affiliates 4 U Conference and Expo in the Docklands.

The session is about improving ROI on PPC campaigns:

"The expert panel will examine the fundamentals of paid search strategies, covering link and display text, the future of demographics and the quality score, and keyword research tools for affiliates."

If you're having trouble with campaigns check out some of Tor's Keyword Research Tips.

It should be a cracking seesion so hope to see you there on 15th October at 11am!

Published Oct 10 2008, 12:14 PM by Mel Carson
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