DigiTales Blog - Mel Carson

Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...

I'll be teaming up with Dixon Jones and the fabulous Tor Crockatt next week at the Affiliates 4 U Conference and Expo in the Docklands.

The session is about improving ROI on PPC campaigns:

"The expert panel will examine the fundamentals of paid search strategies, covering link and display text, the future of demographics and the quality score, and keyword research tools for affiliates."

If you're having trouble with campaigns check out some of Tor's Keyword Research Tips.

It should be a cracking seesion so hope to see you there on 15th October at 11am!

Published Oct 10 2008, 12:14 PM by Mel Carson
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DigiTales Blog - Mel Carson
Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...

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Mel Carson

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DigiTales Blog - Mel Carson

Member since: 03 Jun 2008

Last login: 05 Jan 2009

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