I'm pretty down about XL going under today!
Four years ago, when I was at 24/7 Search, I pitched for their search account via Web Liquid and won it.
They then revealed a very sophisticated strategy for filling planes via search and wanted us to implement it.
It took time as perhaps the technology wasn’t up to the vision back then, but they made us work hard and we were successful.
The biggest kick I had that year was going home one day on the tube after a particularly tough day, the guy next to me opened a piece of paper which was a confirmation email for flights with XL.
It was the first time I’d seen any tangible reward for my efforts.
The look on the guys face was a picture!
He was about to go on holiday and search engine marketing had helped him get there!
Just a pity XL is going nowhere now......
