SES San Jose has been great so far!
The one take home I have after day one is that search is getting more and more complicated.
I’ve sat in on sessions on Universal Search, where all the search engines are starting to populate search results with video, newsfeeds, pictures and other stuff and Semantic Search where technology providers are trying to understand the meaning and context of the data on web pages in order to return much more relevant and intuitive results.
The conference speakers are really good at helping the delegates keep up with all this evolution.
By way of an antidote there are web analytics sessions as well that help marketers make sense of the diverse amount of data and take action.
The Search Engine Watch Blog has a great recap of day one so check it out and follow me on Twitter as too: http://twitter.com/MelCarson
