
Google cars have been spotted in the UK filming 360 degree views of roads in London according to Rory Cellan-Jones at the BBC.
The premise behind the technology is to offer a detailed picture of road mapping from street level. The idea being that if you know what the building your visiting looks like it'll be easier to find it.
It is a pretty cool concept, but has come in for criticism because in the US some photos of actual people have been displayed in some uncompromising situations, giving rise to privacy concerns.
Question is does it really matter? Google have said they will blur out faces and car registration numbers but is that far enough?
How far can technology of this sort go before it's a step too far?
Microsoft is working on its Photosynth technology which stitches photos together having recognised unique "DNA" in their make up. Similar questions are asked of me when I demo it, and I know that privacy is one thing they'll be working on very closely before it gets released to the public.
How far should this stuff be policed to the "enth" degree?