So Facebook is bigger than MySpace! Surely it was only a matter of time? To survive the onslaught the latter goes niche into entertainment and music while FB proves a better connector and communication tool.
The fabulous Anne Kennedy of Beyond Ink gave a presentation at the International Search Summit back in May on Facebook and Social Networking.
My notes:
- Worldwide advertising spend on social networks will be £2bn but 2011 (emarketer.com)
- Ad spend on social networks will outpace online advertising on the whole by a wide margin 68% to 22% in 2008 (emarketer.com)
- Google is down streaming traffic to social networks – in 6 months traffic to YouTube is up 78%, traffic to video and images up 18% (ComScore)
- 37% of adults internet users participate on social networks – 50% by 2001 (emarketer.com)
Some Tips:
- Brand profiles with compelling content to bring members back
- Groups created for single purpose, event or campaign
- Feeds integrate ads into page content, e.g. Facebook News Feeds
- Display and banner ads; low CTR, but low price and high supply
- Create and participate in groups to build professional referrals and attract new referral sources
- Use ad feeds to increase visibility in relevant social media sites
- Beef up clear compelling product information on you website to satisfy researchers
- Monitor traffic and conversions
Is there a contender out there waiting to pounce and become the next big thing, or will FB be as ingrained as Hoover, Coke or a particular search engine I could mention?
