Just wondering when you find the time to read blogs, newsletters or marketing emails.
At the eMetrics Summit in San Francisco a few months back I chatted to Vanessa Fox about optimal times for sending marketing emails. It was suggested we'd be better placed and more engaged on Tuesdays or Wednesdays, with the "Monday mayhem" out of the way and the "weekend wind down" some way off.
So when's the best time to try and talk to you?
When it comes to reading blogs I tend to grab a concious 20 minutes everyday to find out what people are saying. I set up alerts with various engines to send me news on particular subjects and have signed up to about 20 newsletters.
The newsletter tactics are interesting.
One big network sends its daily, weekly and monthly at the same time.
Too much information! - So they all tend to get deleted!
One UK-based newsletter sends its email through in the early morning, probably because they think it'll be there in my inbox first thing in the morning when I'm fresh.
But they're missing a couple of points:
1) I don't want to read a newsletter first thing as I'm "doing email" for my first hour
2) They may be forgetting mobile. I read email on my mobile in the morning on the train into work. So I try and DELETE anything I don't really have to deal with so the actual day at my desk starts a little tidier.
So when is the best time to blog or send newsletters...........or better still when do you find time to read all this information?
Will you read this, or are you too busy packing the car in order to escape to the country as soon as you can?
