DigiTales Blog - Mel Carson

Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...

I won’t be cause I’m very happy with my HTC TyTN II thank you very much, but I know a load of people who will upgrade.

In all my years in the tech sector I don’t think I’ve quite seen grown men drool and salivate over a piece of hardware as they have the iPhone. The staggering regression into childlike “oohs and aaahs” has been fascinating to watch.

I’m sure many of these guys haven’t felt quite like this since they boarded their first steam train or clocked a digger on a building site next to their elementary school!

It is very cool....

In Apple's own words the new model will provide:

“...fast 3G wireless technology, Maps with GPS, support for enterprise features like Microsoft Exchange and the new App Store, iPhone 3G puts even more amazing features in your hands. And just like the original iPhone, it combines three products in one — a revolutionary phone, a widescreen iPod and a breakthrough Internet device with rich HTML email and full web browsing. iPhone 3G.”

The iPhone going 3G is a fabulous thing for the mobile advertising industry. Back in January, Media Week published a feature on what sort of impact the iPhone was having in the market place. There were the usual gripes; no keyboard and no stylus leading to “fat finger syndrome,” (speak for yourself!), while surfing the internet, but the biggest issue was the speed.

But even with slow connections The FT reported Google seeing 50 times more searches on the iPhone than other handset, which shows the new browser was helping users engage and start to discover the internet through their mobile device.

With Microsoft launching Windows Mobile 6.1, and a much better browsing experience coming in the Autumn, the stage is set for mobile web interaction and advertising opportunities to really take off.

When I said I’d done all my 2006 Xmas shopping on my mobile at Search Marketing World in Dublin last year, they laughed!

When it was mentioned at the same conference this year, they giggled!

I hope next year they’ll simply say, “So what? So did I!”

 

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