Jon Beeston from
Efficient Frontier has discovered the Google may be planning to offer advertisers a Cost-Per-Acquisition model to gain leads from people searching for financial products...
On his blog Jon was wily enough to get some screenshots of what's obviously a test across a small percentage of Google's traffic.
Calling it Merchant Search - the FAQ says: "Participating providers pay Google when someone requests a quote through this system."
Following hot on the heels of Microsoft launching "Live Search cashback" in the US, I wonder what Yahoo! are planning!
Advertisers have long asked for a performance based pricing solution for search. This is obviously just the beginning of a long trek down that road....
