DigiTales Blog - Mel Carson

Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...
Thrown Out Of The FaceParty!   
I'm 36! I don't have a Faceparty account but if I did I would be about to be frog marched off their premises for being too old...

Marketing Week reports that government legislation has forced them into a corner because they can't check addresses against Gordon's sex offender list.

But where do they get the 36 year threshold from? Seems a bit arbitrary?

And who does their PR?

"We understand that only a minority of older users are sex offenders, but you must understand that we cannot tell which."

Wossthatsupposedtomean?

Do you think they'd let me sign up if I said I always get asked for ID in the US?

Seriously though, where does this leave Facebook, Bebo and the rest? I'm sure I've not added my address to either of those....

Published May 23 2008, 12:06 PM by Mel Carson
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All Comments

Andrew McCormick
  May 23, 2008
Should 36-year-olds plus be more entitled to set up a Faceparty account than under 50s who aren't allowed to use Saga Zone?
Mel Carson
  May 23, 2008
Where do I go for the next 14 years then Andrew??? Help I'm in limbo!!
Awalla Fa'Shagba
  May 23, 2008
im sure sex offenders pretend to be 16 - so what the hell has 36 got to do with it !
Andrew McCormick
  May 23, 2008
Mel - i think you and I have just stumbled on a brilliant new biz idea! Bored of Microsoft? Let's set something up for folk in their thirties. MySpace, Bebo, Faceparty - too childish. Saga Zone - too old. Facebook puts me off because the founder is about 12. I'll get thinking...
Mel Carson
  May 24, 2008
OK - Let's hope nobody else is reading my blog! :-)
208645
  May 27, 2008
What a disaster. I considered Faceparty a vital part of my toolkit. How else could you get in touch with the interests and motives of the crummy underbelly of blighty, without having to visit these places, or sit in on focus group meetings for Take A Break etc No PEAEDO'S LIERS OR CHEATIN SCUM FANS!!!!! as they were wont to say on their profiles, under a picture of them in an Ann Summers Size 16 grope-suit cuddling their staffy dog.
208645
  May 27, 2008
Of course, they should have cut it at 35, so they had a lovely self-contained 16-34 adult audience to sell to advertisers. EPIC FAIL as I believe they say nowadays.
DigiTales Blog - Mel Carson
  July 25, 2008

Tomorrow is the 1st anniversary of my first post on DigiTales . In 157 posts, as the tagline says, I

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