YouTube/Google has been building an algo which forecast when a video is HOT and about to go viral.....
The press release says: "The algorithm looks at several factors, such as acceleration of views, favorites, and ratings activity, and then allows advertisers to target their ads specifically to these videos on YouTube."
The case study on the statement doesn't give much away but it's a great way of generating a spike in impressions for a campaign if branding is what you're after. You'd obviously have to pay more for the extra exposure which will make budgeting an interesting exercise.
They also say you can associate your "brand with the hottest content of the day, while reaching the most engaged users in our community."
Hottest content doesn't mean the most appropriate. Can anyone elaborate as I couldn't find any more info on the site....
