I was in the US last week on holiday in Cape Cod (stay in Chatham - it’s gorgeous!) and while watching the plethora of ads on TV for all the medicines Americans seem to think they need, I had a thought...
They should all tell the TV companies which allergies, conditions, diseases and idiosyncrasies they have in order to filter out ads for medicines they shouldn’t be seen dead taking.
The final few seconds of the ads drive me mad! –
“If you have angina, tuberculosis, warts (of any kind), breathing difficulties, issues with tissues, a walking stick, a wheel chair or a stair lift, this medicine may not be appropriate for you”.
The extra airtime must cost these companies millions, so why not give them an opportunity to target the ads to viewers who might not blow up if they take them.
This is all part of the wider story with digital advertising regarding publishers needing to help advertisers to target ads better, and users wanting to personalise their ad-viewing experience to make it more relevant.
I hate soccer with a passion and I loathe tapioca and carrots – I never want to see another ad for any of them – so where can I go to stop getting bombarded by ads to do with stuff I’m not interested in?
If the ad doesn’t get served to me, the advertiser’s ROI goes up, no?
Digital will address this.......one day.....
