Sony's proving they've "got more rabbit than Sainsbury's" with the next installment of their new Bravia Ad due out on the 5th October.
I've been talking about Sony and the ads for 18 months now with reference to their target demographics.
Currently the adLab Demographics Predictor has "sony" at 62% male and the slight edge going to 25-34 year olds.
The keyword "sony bravia" however, leaps to 69% male orientation with nearly 70% going to 35+ age range.
Makes sense seeing a 32" TV would set you back £750 these days.
I predict a swing once the ad goes live for the term "sony" up to the 35+ age range though...
Hope I'm not sounding too much like Peter Snow!!!
