Last week saw Aston Martin top a list of CoolBrands in a YouGov poll of 2000 members of the public.
Mulling over the list on the train back from the capital of cool - Paris - having just watched England recieve a colossal drubbing at the Stade de France, courtesy of South Africa , I noticed I was half way there...
...not to London - but to being cool - because I can now afford to be!
1. Aston Martin
2. iPod
3. YouTube
4. Bang and Olufsen
5. Google
6. Playstation
7. Apple
8. Agent Provocateur
9. Nintendo
10. Virgin Atlantic
11. Ferrari
12. Ducati
13. eBay
14. Rolex
15. Tate Modern
16. Prada
17. Lamborghini
18. Green & Blacks
19. iTunes
20. Amazon
Of the Top 20 - 4 are websites & another 5 are digital gadgetry - great for digital marketers!
Chuck in a bar of chocolate, and half of the cool brands don't break the bank if you're after some of their magic to rub off on you by association.
I agree with other commentators, the lack of social networking representation is a bit poor given the cracking uptake in recent months, but there's always next year.
Which is more than can be said for the England rugby team - it'll be another 4 years before we can call them cool again!
