DigiTales Blog - Mel Carson

Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...
Every day my offline world is being physically attacked by a dreadful adware program...

In the 300 yards from our offices at Cardinal Place to Victoria Station I regularly have my personal space invaded by up to 12 viruses that pop up and block my path. They prevent me from navigating where I want to go and thrust their un-targeted, us-solicited messages in the form of paper, images and colourful ink at me, registering a disdainful frown when I respectfully decline.

Does anyone know of some add-in, tool-bar or widget that I can install to block such unwelcome advances?

In recent years the digital industry has gone a long way to make online advertising less intrusive, more targeted and better aligned to users interests and behaviour so how long before these newspapers catch up?

Published Aug 02 2007, 02:06 PM by Mel Carson
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