DigiTales Blog - Mel Carson

Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...

The weekend started with an intriguing angle on the whole Facebook phenomenon...

Picture the scene, it’s Friday evening at a hostelry somewhere near London Bridge. I find myself outside accompanying a friend for a quick smoke.

Now the ban has been enforced in England, the pastime of “smirting” – flirting outside pubs and clubs while smoking – has a brand new dimension as all the conversations centred around whether people were on Facebook or not. 

Through the plumes of smoke, the enthusiasm for the site was addictive.

Impromptu photo sessions ensued, people swopped names as new best pals slurred promises of lifelong friendship and then melted into the night.

If The Times on Saturday’s article about usage of social networking sites at work is accurate, those connections from Friday night are being made right about .........now!

Interesting how the anti-social worm has turned...

PS When I was checking out the cricket score on my smart phone yesterday, my sister-in-law asked, “Is that one of those Banana thingys.......?”

No amount of money spent on branding, PR and marketing will cater a message to everyone I suppose.

At least, given I only just understood what she was trying to say, they both begin with B!

 

All Comments

  July 30, 2007
Was at a party on Saturday night where this same scene was mirrored amongst smokers on a balcony.
  August 1, 2007
I don't smoke but have seen this situation happen again and again over the past few months. Facebook is different to other social networking tools because it aids socialising by removing the need to record mobile numbers, and even remember full names (incredibly helpful after a few drinks). All you need to know is that 'new friend' is friends with 'friend a' and you can track them down. It's incredible that a day doesn't go by without overhearing someone in the street or on the tube mentioning Facebook.
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