Well it seems........Yes they can!
Yes okay, I work for Microsoft, but any thoughts on this blog will always be unbiased and agnostic or you won’t read it, and Steve Barrett will kick me off!
However, it wouldn’t be right if I didn’t comment on the significant announcement that the guys in Redmond have done a deal with Digg.com to serve both display ads and sponsored links on the social news site.
On his blog, Kevin Rose talks about needing to partner with a more scalable technology platform, and that user experience was still of paramount importance.
This, coupled with a similar deal with Facebook last year, gives you an indication of who Microsoft are interested in partnering with and how serious they are about taking what they’ve learned in 10 years through MSN, and helping even more advertisers make meaningful connections with a range of audiences on 3rd party properties.
A vibrant debate has ensued over at WebmasterWorld!
Some think Digg's audience will be anti-Microsoft and click off, others think the competition is a good thing.
This'll be interesting.....
Have a jolly good weekend all!
