Some interesting innovations going on at Mixx, the social networking/news ranking website that's like Digg, but probably a little better.
Mixx is offering advertisers the chance to get direct feedback for their creatives from its heavyweight users with a new service called Mixx Sifter.
Advertisers can upload their creatives to the website, which will then be voted on and ranked by Mixx users, with the most popular ads awarded prominent location (and preternatural hype) on the Mixx homepage.
There's incentive for the users too, called Karma Points, which can be exchanged for prizes and such.
So advertisers need not fear unwarranted backlash from those in power, well, in theory, as the Mixx users voting on the ads are those trusted resources who have spent many hours logged on and contributing to the site.
Techcrunch reports that the service will typically costs advertisers $8,000 to upload their creatives to the site -- which can be in any format, banner ads, video, etc. -- and will compete against four other ads, which are then ranked 1-5.
It's a good idea, appealing to both advertisers and users, and even the uninitiated -- as a frequent Digg user, I'm suffering from Mixx-remorse, as the number of hours spent on Digg could have meant exciting prizes and notoriety on Mixx.
Let's see if Digg responds, well not 'if', but when, as it has been long speculated that Digg was working on something similar to Mixx Sifter.
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Great post Dan, I agree - this is certainly interesting twist, and definitely worth following. I quoted you in a re-blog on our site - www.republicpublishing.co.uk/.../digg-rival-mixx-launches-sifter-service-to-shake-up-online-advertising
Dan Leahul
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