Digg This - All Comments

re: Why have Darth Vader round for dinner?

Kevin Gordon — Wed, 08 Apr 2009 17:41:23 GMT

Not necessarily.

re: Why would you bother?

Kevin Gordon — Fri, 27 Mar 2009 18:06:42 GMT

I'd bother because either you bother or you don't.

People who cannot be bothered don't bother about anything.

People who interact act.

Their mind stays younger and fitter because they bother.

They bother because they're interactive and enjoy learning from others.

It's all a matter of whether you can create interest or not.

Some websites succeed, many fail because the content is rubbish.

Email marketing must embrace social media while making the most of ...

Email marketing must embrace social media while making the most of ... — Thu, 20 Nov 2008 00:39:14 GMT

Pingback from Email marketing must embrace social media while making the most of ...

broadstuff — Mon, 27 Oct 2008 10:13:32 GMT

At the O'Reilly Web Expo in Berlin, there was an interesting session about women on the 'Net chaired by Suw Charman Andersen (Adam Tinworth covered it here). In the session Janet Parkinson showed some of the research she has been doing on the subject

re: Less is more

Ian West — Fri, 26 Sep 2008 11:17:37 GMT

Unfortunately digtal may have made a rod for its own back. In being so much more inexpensive than traditional media, brand owners can be like kids in a sweet shop... trying every sticky confection that catches their eye, and still having plenty of pocket money left

re: Online Shopping

Melanie Scheibner — Thu, 25 Sep 2008 11:18:18 GMT

In your blog you talk about the importance of online shopping. One of the major trends in this business is the comparison of prices. It offers the advantage to help through the credit crunch because people can find cheaper prices than on the high street.

In connection to this fact what do you think about price comparison sites? And what websites do you think are recommendable?

re: It is time bigger brands started making the most of online advertising?

Jon Clarke — Sat, 26 Jul 2008 14:33:00 GMT

www.time.com/.../0,8599,1817184,00.html - A lot above was written here earlier at Time

re: Diversify or integrate - search agencies have a big challenge

Lisa Ditlefsen — Wed, 04 Jun 2008 09:52:48 GMT

lol "specialist bullshitters", hey Damian you are braver than me ;) Well it made the CEO of Spannerworks comment =)

@Ciaran my friend, is there any blogs you are not commenting on ;)

@Damian: Good points, there is definitely a change in the search agency market. There is no longer a "you have to be a specialist agency to be good at search" attitude, well ok maybe it's still there, but it's improving. I work for a integrated Marketing Agency in the B2B sector and we pride ourselves in being able to carry out truly integrated search campaigns. Being able to be involved from the start when building a website is of great advantage in SEO.

Anyway, I signed up to this blog because of this post so keep it coming.

cheers,

LisaD

SEO-Chicks

re: The Rise of Online Video

Andrew Freeman — Tue, 27 May 2008 13:03:45 GMT

Does anyone else find it slightly weird that the largest area of growth has been in posting 640pixel lo-res videos which get millions of views, just as the top-down TV majors are pushing HDTV as the next big thing? How many people are sitting at home watching their 36inch plasma screens and thinking "you know, what this really needs is more pixel definition". And how do you think that compares to the people saying "there's nothing on..."?

re: Will mobile agencies do to digital agencies what they did to above-the-line agencies?

charlie robertson — Wed, 07 May 2008 14:03:08 GMT

healthy debate - thanks

re: Are you pointing your mobile at me?

NEIL COWAN — Wed, 07 May 2008 13:43:03 GMT

Unlike CCTV cameras, mobiles make people care! Scan this if you have a moment: http://blogs.chemistrygroup.co.uk/newbusiness/?p=29

re: Will mobile agencies do to digital agencies what they did to above-the-line agencies?

Don Macinnes — Wed, 07 May 2008 11:37:37 GMT

As in the early days of email marketing where only simple plain text messages could be delivered, mobile marketing has been held back by similar content delivery constraints. As a result marketeers have attempted to engage their desired demographic by displaying advertisements to mobile users surfing the mobile web via their devices, all operating on different OS platforms; this has a multitude of flaws, not least that marketeers must wait for their demographic to find them rather than push their message direct to the target audience in anything other than a rather unattractive plain text SMS. Other than waiting for the desired prospect to find the marketers advertising the other ‘deal breaker’ is that the prospect is paying to view the advertisement and is mindful of his data costs whilst visiting any advertising led content link, minimising the responsiveness of the prospect themselves. With this in mind we [www.wizemobile.co.uk/demo] have developed multimedia push mobile marketing techniques which allows brand owners to communicate with their client and prospect base in a similar manner to that of HTML emails via their mobile device

re: Are you pointing your mobile at me?

charlie robertson — Fri, 02 May 2008 09:48:22 GMT

interesting notion that mobiles are becoming a lens of morality in society

re: How important is political presence online?

SEAN RUTTLEDGE — Fri, 25 Apr 2008 15:55:30 GMT

What amazes me is how little interest there is for Mad Ken or Bonking Boris on Youtube You'll be hard pressed to find a clip of theirs that has more than a couple of hundred views Check this out http://uk.youtube.com/user/LondonMayorO8

re: Breakfast with Gen-Y

Ian Wright — Wed, 23 Apr 2008 14:28:47 GMT

Chris, spot on, I live in a house with three generations all under the same roof. We also reguarly have visits from my teenage nephews. So it can be quite fascinating to watch their social/media habits. So to say they have found ways of circumventing mobile operators and other media related costs is spot on. My six year old is fascinated by what "the bigger boys are doing" (content permitting of course) with their mobiles and social network sites. Everyone is getting their "15 minutes of fame" within their own peer groups and beyond. Inevitably they will keep trying to outdo each other and the whole mobile/online convergence will rapidly accelerate. Just like we did when we were teenagers, we didn't want mum and dads interference into our private/social lives. Mobile phones are with their owners virtually all the time 24/7, 365 days a year. PC's are not. Mobiles outnumber pc’s by nine to one in Europe! And this figure is expected to grow rapdily further as Europe grows Gen-Z's are an active part of the celebrity culture that has built up rapidly over the last ten years with the growth of new technologies and subsequent ability to broadcast to their mates and the masses. "Jackass TV" and numerous other shows have a lot to answer for but as a iconic teen programme of a few years ago it has energised a generation of tech savvy teens/kids of today. Mobile operators have to payback huge licence costs and will maintain their monetary stranglehold until their debts ease. Only then will we really see the true potential of mobile/online convergence