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Yahoo! and Google: The latest in the legality saga of behavioural targeting and internet privacy

Yahoo! and Google have recently announced their promise to let users opt out of cookies online. This comes after the request from the US Committee on Energy and Commerce, last week, that 34 Internet companies, including these two giants, make available...

 
China and the Internet – Uneasy Bedfellows?

No other country is experiencing such a boom in internet users as China. And few countries share China’s strict censorship rules. So can China and the internet ever truly function side by side, or is it a partnership that is doomed to controversy and...

 
Viral Marketing Part 2

Few industries have undergone such radical changes during the rise of the internet as advertising and marketing. Statistics from the Advertising Association this year attest that UK ad spend has grown 4.3% year on year to reach £19.4 billion. During the...

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