Noisy ads banned. What next - noisy packs?

re: Noisy ads banned. What next - noisy packs?

Kevin Gordon — Wed, 08 Apr 2009 17:49:02 GMT

'avoid loud people, they are a vexation to the spirit'. Extract from the Desiderata. Noisy ads remind me of that Monty Python clip where John Cleese walks into a house with his wife and grabs the hosts *** as he states (shouting) how he is amazed at how big they are.

re: Noisy ads banned. What next - noisy packs?

Ian Moore — Wed, 03 Dec 2008 23:20:16 GMT

Yeah - I hate the racket too - especially when the mother-in-law's here and the TV's at full blast in the first place.

re: Noisy ads banned. What next - noisy packs?

Stefano Augello — Mon, 01 Dec 2008 12:21:21 GMT

There's a fundamental difference with pack-flashes.

Viewers set the level of sound they like on their tv, and increasing the average sound level (not one noisy sound, but the average sound of the whole ad) interferes with their choice for the sole purpose of forcefully capturing their attention.

I'd say that not only the ban makes sense, but it actually helps the ad industry avoid the tentation of "shouting" your message, that does more harm than good to your brand.

(But we're still free to feature a scream in the ad, when it makes sense one)

re: Noisy ads banned. What next - noisy packs?

Marcus Henry — Tue, 15 Jul 2008 07:48:09 GMT

Date: July 14th

Complaint: They're still doing it!

All it means is that 'the lady' flicks through TV channels more than my tracks through my ipod when it's on shuffle....and our remote isn't very good so there's also a great deal of arm waving involved. Not v.happy.

re: Noisy ads banned. What next - noisy packs?

Peter Martin — Wed, 07 May 2008 15:03:38 GMT

I am with Michael here. And like many other Planet Ban-it analogies, such as smoking, there is what you can choose to engage with (or not) and what you get thrust upon you no matter what. Ears do not have mute controls. The whole thing defeated me on a logic basis. If my family's (11 years olds to 86) first reaction is to kill the programme, it seems hard to see how that serves the brand well. But a great visual, and/or awesome v/o, track or jingle in complement... now you're talking.

re: Noisy ads banned. What next - noisy packs?

Michael Byrne — Wed, 07 May 2008 13:47:46 GMT

Nothing turns me off a brand or a TV station (yes, you Sky One and Channel 4) more than having my eardrums battered every time the ads come on. This is one regulation I have no problem with.

re: Noisy ads banned. What next - noisy packs?

Junaid Bhatti — Wed, 07 May 2008 11:43:50 GMT

My Marketing lecturer, within 30 mins of meeting his new class, made a statement that has stayed with me ever since: "Effective Marketing is not about shouting louder than the next guy. Yet many ill-informed Marketers still don't understand this. Shouting louder is the last resort of the creatively stunted."