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<?xml-stylesheet type="text/xsl" href="http://community.brandrepublic.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Devil&amp;#39;s Advocate - All Comments</title><link>http://community.brandrepublic.com/blogs/devils_advocate/default.aspx</link><description>Ian Moore, founder and Creative Director of award-winning agency Blue-Chip Marketing, and author of Does Your Marketing Sell? is the sector&amp;#39;s Devil&amp;#39;s Advocate.</description><dc:language>en</dc:language><generator>CommunityServer 2007 SP2 (Build: 20611.960)</generator><item><title>re: The clue's in the name</title><link>http://community.brandrepublic.com/blogs/devils_advocate/archive/2008/12/17/the-clue-s-in-the-name.aspx#34186</link><pubDate>Fri, 19 Dec 2008 16:07:25 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:34186</guid><dc:creator>Ian Moore</dc:creator><description>&lt;p&gt;wow!&lt;/p&gt;
&lt;p&gt;I once worked on a building site in Coventry where the foreman's name was Peter Rick. &amp;nbsp;Not that many people called him that.&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=34186" width="1" height="1"&gt;</description></item><item><title>re: The clue's in the name</title><link>http://community.brandrepublic.com/blogs/devils_advocate/archive/2008/12/17/the-clue-s-in-the-name.aspx#34183</link><pubDate>Fri, 19 Dec 2008 15:04:26 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:34183</guid><dc:creator>emma lambert</dc:creator><description>&lt;p&gt;I went to school with a boy called Michael Inge - no joke!&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=34183" width="1" height="1"&gt;</description></item><item><title>re: The clue's in the name</title><link>http://community.brandrepublic.com/blogs/devils_advocate/archive/2008/12/17/the-clue-s-in-the-name.aspx#34176</link><pubDate>Fri, 19 Dec 2008 13:04:25 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:34176</guid><dc:creator>CF</dc:creator><description>&lt;p&gt;My other half went to school with a girl named Tessa Tickle. I am genuinely not joking.&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=34176" width="1" height="1"&gt;</description></item><item><title>re: The clue's in the name</title><link>http://community.brandrepublic.com/blogs/devils_advocate/archive/2008/12/17/the-clue-s-in-the-name.aspx#34126</link><pubDate>Thu, 18 Dec 2008 17:14:55 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:34126</guid><dc:creator>Ian Moore</dc:creator><description>&lt;p&gt;You do have to wonder about some parents!&lt;/p&gt;
&lt;p&gt;My next door neighbour goes by the surname Watt - thankfully they've thought about it and there's not a single person in the entire extended family with a Christian name that begins with the letter 'T'.&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=34126" width="1" height="1"&gt;</description></item><item><title>Online Advertising Live  &amp;raquo; Blog Archive   &amp;raquo; The clue&amp;#39;s in the name - Devil&amp;#39;s Advocate - Blogs - Brand Republic</title><link>http://community.brandrepublic.com/blogs/devils_advocate/archive/2008/12/17/the-clue-s-in-the-name.aspx#34102</link><pubDate>Thu, 18 Dec 2008 13:46:59 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:34102</guid><dc:creator>Online Advertising Live  » Blog Archive   » The clue's in the name - Devil's Advocate - Blogs - Brand Republic</dc:creator><description>&lt;p&gt;Pingback from &amp;nbsp;Online Advertising Live &amp;nbsp;&amp;amp;raquo; Blog Archive &amp;nbsp; &amp;amp;raquo; The clue&amp;amp;#39;s in the name - Devil&amp;amp;#39;s Advocate - Blogs - Brand Republic&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=34102" width="1" height="1"&gt;</description></item><item><title>re: The clue's in the name</title><link>http://community.brandrepublic.com/blogs/devils_advocate/archive/2008/12/17/the-clue-s-in-the-name.aspx#34095</link><pubDate>Thu, 18 Dec 2008 12:35:11 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:34095</guid><dc:creator>gotnoteef</dc:creator><description>&lt;p&gt;used to know of a company called Wayne Kerr Electronics - seriously - Wayne Kerr!&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=34095" width="1" height="1"&gt;</description></item><item><title>Best Virtual Advertising  &amp;raquo; Blog Archive   &amp;raquo; ISPTV? - Devil&amp;#39;s Advocate - Blogs - Brand Republic</title><link>http://community.brandrepublic.com/blogs/devils_advocate/archive/2008/12/11/isptv.aspx#33767</link><pubDate>Thu, 11 Dec 2008 23:27:28 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:33767</guid><dc:creator>Best Virtual Advertising  » Blog Archive   » ISPTV? - Devil's Advocate - Blogs - Brand Republic</dc:creator><description>&lt;p&gt;Pingback from &amp;nbsp;Best Virtual Advertising &amp;nbsp;&amp;amp;raquo; Blog Archive &amp;nbsp; &amp;amp;raquo; ISPTV? - Devil&amp;amp;#39;s Advocate - Blogs - Brand Republic&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=33767" width="1" height="1"&gt;</description></item><item><title>re: Noisy ads banned.  What next - noisy packs?</title><link>http://community.brandrepublic.com/blogs/devils_advocate/archive/2008/05/07/noisy-ads-banned-what-next--noisy-packs.aspx#33250</link><pubDate>Wed, 03 Dec 2008 23:20:16 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:33250</guid><dc:creator>Ian Moore</dc:creator><description>&lt;p&gt;Yeah - I hate the racket too - especially when the mother-in-law's here and the TV's at full blast in the first place.&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=33250" width="1" height="1"&gt;</description></item><item><title>re: Noisy ads banned.  What next - noisy packs?</title><link>http://community.brandrepublic.com/blogs/devils_advocate/archive/2008/05/07/noisy-ads-banned-what-next--noisy-packs.aspx#33045</link><pubDate>Mon, 01 Dec 2008 12:21:21 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:33045</guid><dc:creator>Stefano Augello</dc:creator><description>&lt;p&gt;There's a fundamental difference with pack-flashes.&lt;/p&gt;
&lt;p&gt;Viewers set the level of sound they like on their tv, and increasing the average sound level (not one noisy sound, but the average sound of the whole ad) interferes with their choice for the sole purpose of forcefully capturing their attention.&lt;/p&gt;
&lt;p&gt;I'd say that not only the ban makes sense, but it actually helps the ad industry avoid the tentation of &amp;quot;shouting&amp;quot; your message, that does more harm than good to your brand.&lt;/p&gt;
&lt;p&gt;(But we're still free to feature a scream in the ad, when it makes sense one)&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=33045" width="1" height="1"&gt;</description></item><item><title>re: Pret BOGOF hoax </title><link>http://community.brandrepublic.com/blogs/devils_advocate/archive/2008/11/27/pret-bogof-hoax.aspx#32898</link><pubDate>Thu, 27 Nov 2008 17:22:09 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:32898</guid><dc:creator>Ian Moore</dc:creator><description>&lt;p&gt;It's a fair cop&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=32898" width="1" height="1"&gt;</description></item><item><title>re: Pret BOGOF hoax </title><link>http://community.brandrepublic.com/blogs/devils_advocate/archive/2008/11/27/pret-bogof-hoax.aspx#32867</link><pubDate>Thu, 27 Nov 2008 14:26:42 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:32867</guid><dc:creator>Jenny Hanlon</dc:creator><description>&lt;p&gt;&amp;quot;mis-speeling&amp;quot;? Was that an intended pun?&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=32867" width="1" height="1"&gt;</description></item><item><title>re: NEVER MIND THE B***H</title><link>http://community.brandrepublic.com/blogs/devils_advocate/archive/2008/11/17/never-mind-the-b-h.aspx#32445</link><pubDate>Fri, 21 Nov 2008 12:40:06 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:32445</guid><dc:creator>Douglas McDonald</dc:creator><description>&lt;p&gt;It's ***&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=32445" width="1" height="1"&gt;</description></item><item><title>re: TO LET HUMOUR</title><link>http://community.brandrepublic.com/blogs/devils_advocate/archive/2008/10/15/to-let-humour.aspx#30224</link><pubDate>Fri, 24 Oct 2008 13:22:15 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:30224</guid><dc:creator>gotnoteef</dc:creator><description>&lt;p&gt;I do this too - even considered carrying around masking tape - as have observed most 'To Let' text is white - could then fill in the 'i' with tape.&lt;/p&gt;
&lt;p&gt;I also used to wonder why 'Shoplifters' would choose to advertise themselevs on the side of vans - and eventually asked my dad when I was about 10. 'Shopfitters' was all he had to say.&lt;/p&gt;
&lt;p&gt;He is not a words man.&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=30224" width="1" height="1"&gt;</description></item><item><title>re: Sainsbury's BAGOF ploy</title><link>http://community.brandrepublic.com/blogs/devils_advocate/archive/2008/10/22/sainsbury-s-bagof-ploy.aspx#30221</link><pubDate>Fri, 24 Oct 2008 13:14:43 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:30221</guid><dc:creator>gotnoteef</dc:creator><description>&lt;p&gt;nice thinking on the wheelie bin thing - I bought one of those 'eco-friendly' re-usable bags, which I keep in the car for ad-hoc shopping at lunchtimes or on way home, but my wife mocks me and says that I look like a little old lady when i use it.&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=30221" width="1" height="1"&gt;</description></item><item><title>re: TO LET HUMOUR</title><link>http://community.brandrepublic.com/blogs/devils_advocate/archive/2008/10/15/to-let-humour.aspx#29829</link><pubDate>Sat, 18 Oct 2008 16:54:06 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:29829</guid><dc:creator>Ian Moore</dc:creator><description>&lt;p&gt;Yes - great - the rubbing-out as well, I'd overlooked that option! &amp;nbsp;A friend of mine lives near a road called CLINT HILL DRIVE... it's beside the bus-stop for school, and as you can imagine there's a little bit of the street-sign which is pretty much permanently felt-penned in! &amp;nbsp;I guess signs for Drapers stores and directions to Scunthorpe must suffer similar pruning.&lt;/p&gt;
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