Devil's Advocate - All Comments

re: Mincing words

Kate Wooding — Thu, 19 Nov 2009 13:59:27 GMT

Yer wrang!

re: Mincing words

S P — Thu, 19 Nov 2009 12:20:10 GMT

As the old joke goes.. In a Scottish baker's shop..

"Is that a doughnut or a meringue?"

"No, you're right, it's a doughnut".

Mind you, Tesco isn't all that it seems either in Scotland:

www.eveningtimes.co.uk/.../display.var.2535042.0.tesco_left_redfaced_over_flute_band.php

re: Tesco Mind Bogol

Ian Moore — Tue, 20 Oct 2009 16:57:10 GMT

It's a great point - but definitely a retailer- rather than manufacturer-promotion (and paid for by the latter!).

re: Tesco Mind Bogol

Andy Knell — Mon, 19 Oct 2009 09:34:50 GMT

This strategic approach to promotion would work best when applied to staple itesm such as bread or milk. As we all know, staple items are deliberately stocked in the furthest recesses of supermarkets to ensure consumers have maximum exposure to other foods and so increase likelihood to purchase additional items not part of the original shopping plan. By increasing repeat visits for these staple items even at a promotional (free) price, the store will maximise shopper exposure to other items on subsequent trips.

re: Same equals more

Ian Moore — Tue, 06 Oct 2009 20:51:25 GMT

Kate - thanks for agreeable feedback!

ps Re: living in Scotland & JS - move to Edinburgh, they've got us surrounded.

re: Same equals more

Kate Wooding — Fri, 02 Oct 2009 13:08:22 GMT

I'm a fellow Sains fan, but I have to say, if they're having to look at cress prices to find an example of where they offer the same value as Tesco, then I think that just shows that they are more expensive in general. As you say, would be far more effective on staples, and would do something to address the preconception that Sains is more expensive than Tesco. Personal experience suggests that Sains is more expensive. But they also stock a bigger and better range of 'posh' items, so I'm more likely to buy them. Then again, I recognise that me comparing Tesco Maryhill (not the loveliest area of Glasgow) with the Sainsbury's at Braehead isn't quite fair.... they're each offering the products that appeals to their locale. And in fact living in Scotland is a severe disadvantage as a Sainsbury's fan!!

re: What's brown and sounds like a bell?

Ian Moore — Tue, 28 Jul 2009 13:53:44 GMT

Great! (I think)

re: What's brown and sounds like a bell?

gotnoteef — Mon, 27 Jul 2009 15:18:19 GMT

your post is the shizzle dawg

re: Strike it rich

Ian Moore — Sun, 14 Jun 2009 19:02:37 GMT

Interesting - I think Pepsi missed a trick last week by not showing this kind of tactical flexibility. The tube strike ought to have been a godsend.

re: Strike it rich

Kevin Gordon — Fri, 12 Jun 2009 18:53:32 GMT

Hi Ian,

Yes, sampling saved Coca-Cola in Moscow after its factory shut down for a period. Girls were out on the street givingnit away for the first week day and night. The next week you had to pay a small premium, by the time you got the taste, you didnt ming going into a shop and buying one. The girls, if you could find one were then selling them at half price.

Clever move.

re: What DOES the C in CRM stand for?

Kate Wooding — Thu, 07 May 2009 12:30:45 GMT

I agree, and with online purchasing becoming more prevalent, online stores have the perfect opportunity to offer tailored promotions next time I log on to their site. So why don't they? Is it that they're worried that the consumer will feel it's all too Big Brother and freak out? Personally, I know they're looking at all my details anyway, I'd like them to use them for a purpose that benefits me too!

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re: Nationwide Alert

Ian Moore — Sun, 26 Apr 2009 14:48:58 GMT

Thanks - I like the calculator idea - as a Leicester fan I now realise it's what I've been missing all these years - preferably a model that works on the same basis that women calculate the number of calories in food and wine.

re: Nationwide Alert

Gordon Parkin — Fri, 24 Apr 2009 22:02:58 GMT

Hi Ian, Great article! It got me thinking as to why the Nationwide would do such a thing and my immediate thought was "maybe it would discourage people from withdrawing money if they thought they would have a chance of winning?" Other thoughts revolved around the agency. Maybe the CD is English and if not, maybe it will be a "fixed" win, with the winner being the Scottish Team manager! This way he can give the boys a 'heads-up' on tactics. When I worked at TMSW in Edinburgh many moons back, we sent out an invite to clients to join us in brainstorming ideas around the European Championship. The invite was suitably patriotic, emblazened with the Saltire and the headline, "The most important piece of kit for all Scottish Supporters" Inside was a calculator as we always have a mathamatical chance of going through!! Give me a shout on Linkedin. Cheers and thanks for the memories :-)