Hoots Mon - so Tesco say they'll only accept coupons if you buy the product? (Should I misdoot? Or will the day will soon arrive when I won't be expected to know the difference between misredemption and malredemption?) A pat on the back to the high heidyins at the ISP if this comes true. Imagine all the brilliant leaflets we can start to create again... and the responses we can measure with confidence in the success (or otherwise) of our persuasive skills. Great news, especially if the rest of the trade falls into line. The only downside?... I expect total coupon redemption to fall. (Think about it.)
