I've often heard a Scot use the expression 'Och Aye' (although never the apocryphal 'Och Aye the Noo', despite much encouragement on my part), but it was its near-relative in the headline above that leapt to mind as I was perusing the porridge pack this morning. (Well, it beats the news.) I'm always on the look out for vaguely white-coloured Caledonian connections, as potential partners for the annual VisitScotland Winter White campaign (pause to blow trumpet - the most-acclaimed promotion of 2009 with 4 Awards at this year's ISP), and a bowl of oats with fresh Scottish milk seems a pretty good fit. Damn fine oats, too - Sainsbury's organic - and I was just thinking we must get in touch, when I read the blurb. Here it is: "For generations Scots have been successfully bracing themselves against the cold and damp with a delicious porridge to keep the furnaces burning. We source our oats from Scotland because the rainy climate is ideal for plumping up the oats. And plump oats put a better tasting porridge in your bowl." Does the copywriter secretly work for VisitEngland! Don't they know Edinburgh has the same rainfall as Rome? (And you save on the factor 50.) Hoots Mon!
