In my capacity as Devil's Advocate I'm not supposed to state the obvious but I must make an exception following the launch of the ISP's new 'Seal' initiative, aimed at culling from the promotional high seas that undesirable flotsam in the shape of the rip-off campaign. Backed initially by Coke and Kellogg it could hardly be in better hands, so let's hope the industry climbs aboard with this one to show the parasitic pirates in their true (unapproved) colours.