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Devil's Advocate

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Last time I looked Scotland was definitely not part of England. Indeed, living here (in Scotland), I'm reminded of that fact often several times daily by anyone to whom I happen inadvertently to mention 1966, or pass in the street while humming the tune to 'World Cup Willie'. Not unexpectedly, as I gaze out across Edinburgh's rooftops, it isn't a sea of St George's crosses celebrating today's anniversary. So it was with some surprise a couple of days ago that I approached a Nationwide cash-machine in very Scottish Corstorphine to see an on-screen sales promotion offering the chance to win a trip to watch England train. It appeared again later during my transaction. Nervously waiting for the money - in case I got chibbed by a couple of the local neds - it did cross my mind that this isn't the most advisable thing to be advertising on a Scottish High Street right now. Not only are England flying high in their quest for World Cup qualification and subsequent humiliation, but to add insult to injury the Nationwide just got made a present of the Dunfermline - a much-loved ancient institution that employs a lot of people up here, who await with trepidation their imminent fate. You'd think, what with computers these days, they'd avoid this sort of thing??

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  April 24, 2009

Hi Ian, Great article! It got me thinking as to why the Nationwide would do such a thing and my immediate thought was "maybe it would discourage people from withdrawing money if they thought they would have a chance of winning?" Other thoughts revolved around the agency. Maybe the CD is English and if not, maybe it will be a "fixed" win, with the winner being the Scottish Team manager! This way he can give the boys a 'heads-up' on tactics. When I worked at TMSW in Edinburgh many moons back, we sent out an invite to clients to join us in brainstorming ideas around the European Championship. The invite was suitably patriotic, emblazened with the Saltire and the headline, "The most important  piece of kit for all Scottish Supporters" Inside was a calculator as we always have a mathamatical chance of going through!! Give me a shout on Linkedin. Cheers and thanks for the memories :-)

  April 26, 2009

Thanks - I like the calculator idea - as a Leicester fan I now realise it's what I've been missing all these years - preferably a model that works on the same basis that women calculate the number of calories in food and wine.

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Devil's Advocate
Ian Moore, founder and Creative Director of award-winning agency Blue-Chip Marketing, and author of Does Your Marketing Sell? is the sector's Devil's Advocate.
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Ian Moore

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Member since: 03 Jun 2008

Last login: 20 Nov 2009

Total Posts: 129

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